How to Maximize Social Engagement on LinkedIn

How to Maximize Social Engagement on LinkedIn Coinciding with the announcement of LinkedIns Top 25 Most Socially Engaged Staffing Agencies, we find out how Charlton Morris, the runner-up, leverages LinkedIn to provide value, promote employee involvement and establish their brand on the platform. Kris Holland, the Marketing Manager at Charlton Morris gives us a low down on how the company has had so much success on LinkedIn and why it plays such an integral role in maximizing their social engagement. Accessing a global audience LinkedIn has always played a massive part in our business. As we work at a senior level internationally, LinkedIn is a great resource â€" a professional environment where we can access a global audience. We’ve placed in more than 50 countries on 6 continents, and LinkedIn has played a huge part in enabling us to do that. Emphasizing employee advocacy Probably the most fundamental thing that we do is to emphasize the importance of LinkedIn to everyone that starts with us on day one with the company. This involves making sure that profiles are complete, and doing things like sharing at least one piece of industry-specific content per day to start building more credibility in the market. Naturally, as we’ve kept these strategies going with LinkedIn and the company has grown in size, this approach had gradually become more and more effective. Making these sorts of activities part of the daily routine for consultants also means that it’s not something that will be overlooked or forgotten about, as it just becomes part of the job to be socially engaged every day. Its all about the content We tend to share multiple updates on our career page on a daily basis, and we also regularly create our own content too, but in June we did make a concerted effort to run a campaign to promote thought leadership from our management team. This involved putting together 7 different pieces of content, all focussing on one of the totally different niche markets we work in. The articles ranged from covering point-of-care diagnostics to mining, but we were really pleased to see them all met with a resoundingly positive response. The articles managed to organically generate more than 850 likes, 85 comments and 317 shares in total, which obviously had a massively positive impact on the size of the audience that was coming into contact with the Charlton Morris brand. One of the key things we attributed to this success was the fact that there really isn’t a great deal of  content that really drills down into very specific sectors on LinkedIn, so when candidates and clients notice an article that is right in the middle of their area of expertise, they’re naturally drawn to engage with it. Establishing the brand Frankly, we wouldn’t have a brand on LinkedIn if it wasn’t for our employees. People who follow the company page on LinkedIn have, for the most part, come to do that because they’ve been contacted or noticed a post from, one of our employees, and it’s the work they do in engaging with their ever-expanding networks that allow us and our company page to grow in terms of both followers and engagement. My role personally is to handle the marketing and brand for the company in general, but there is no greater asset than having 50+ consultants from all levels of the business constantly reinforcing the positive things we do on LinkedIn on a daily basis. The importance of thought leadership Thought leadership, content curation, and content creation have played a really important role in our success with LinkedIn. As we work at a senior level in niche markets, it’s obvious that there are fewer candidates for us to contact for certain roles, and even when we do contact them, not all of them will necessarily be looking for a new position when we speak for the first time. Therefore, we use content to try and keep that audience engaged with us even when they aren’t looking for a role, so they’ll think of us if and when they’re ready to start a search for a new role. That’s what we consider social engagement. Too many staffing firms across all levels treat social media and particularly LinkedIn as a place to just ask people to like their page, or apply to their jobs, which will naturally turn those all-important passive candidates off, and stop them being engaged with their brand. Content and thought leadership is a way to give back to that audience, without necessarily asking for something in return which naturally makes a company a much more endearing proposition to follow for the casual LinkedIn user. It can also have commercial uses too: 57% of decisions to buy has been made before any commercial contact. Therefore, from a client perspective, if they’re looking to find a new search provider then using content is a great way of having a lot of non-commercial contacts which could then positively affect their decision making if Charlton Morris comes into a conversation about choosing a new search firm. Social recruiting at Charlton Morris Today, using social media is vital for every single company in the staffing sector, from firms specializing in short-term, temporary work, all the way up to super high-level executive search firms. As many clients who receive hundreds of emails and calls will often bemoan on LinkedIn, there are a vast number of similar companies all saying that they have a ‘unique approach’ to recruitment, when in fact many of the fundamental processes involved in a search or the approach will be similar. Social media gives recruitment firms a chance to prove they’re a different proposition to their competition, through demonstrating their expertise, personality, and skills to their audience of clients and candidates in a variety of other ways than just cold calls and emails. For the areas we work, in particular, social recruiting is vital because of the reasons I mentioned earlier â€" the processes we are involved in can often take weeks or even months to complete, so any candidate we have involved is really important to us. That means that the relationships we develop before, during and after the process has been completed must be well established. Social media and social recruiting enable us to do that much more effectively.

Top Resume Writing Tutor - Who Is The Right One For You?

Top Resume Writing Tutor - Who Is The Right One For You?If you're struggling to get the best possible chance of landing that coveted job, then you need to make sure that you find a top resume writing tutor. A tutor is a person who can help you write a great resume but needs to know the right things about resumes, how to do them and how to succeed in this field.Resume writing is something that all employers need done. The fact that you have already put the time and effort into this profession is a good sign. However, if you still don't have the appropriate resume written for your position, then you may have missed out on a potential opportunity for getting that job.To be sure that you don't miss out on this one, you must pay attention to what the employer requires and must do the work. You must understand that the only way to achieve success in this field is to put in the time. Once you finally manage to find the top resume writing tutor for your situation, you must convince him or he r to help you with the right kind of resume. Not only that, you must make sure that the tutor is qualified and knows what he is doing.The most important thing that you must do to ensure that you land the job you desire is to have the right qualifications. Many people fall short of this, and they end up just applying for what they think would be an ideal job. While it's really not the end of the world if you are not hired for the job, you could be losing your chance of landing a good job.There are so many types of resumes and they serve different purposes. So you must look at each resume that you send and think of what kind of advantages it has over the other. Then you should have an idea of the type of resume that you would like to use for the specific job.This is why you need to make sure that you choose a top resume writing tutor. He or she must know the field that you're dealing with so that he or she will know the type of resume that should be used for this job.The tutor must al so have the skills to write a resume. He or she must also be able to run a research before handing it over to you. Once the tutor has been hired, he or she must meet with you and give you his opinions on the matter.The tutor must also note down certain points that he or she has learned from the research. With this information, you will be in a position to know what you need to put on your resume and how to properly submit it.

6 Ways to Stop Procrastination at Work

6 Ways to Stop Procrastination at Work Whether its fear of failing or a simple lack of motivation, procrastination can be a serious problem for many people. But putting things off can have a real negative effect on both you and your workforce. According to a study, people who procrastinate, actually suffer a delay in self development and personal maintenance  (Kanus 1993). The main causes of procrastination are anxiety, low frustration levels and ideas of tolerance and rebellion. But no matter why you are experiencing issues with procrastination, there are always ways to combat the problem.  Ive accumulated a list of my top 6 ways to stop procrastinating: 1) Hang out with people who inspire you: This is my number one way to get rid of feelings of procrastination. Have you ever left a conversation feeling so inspired and invigorated by the people you were conversing with? Then these are the kind of people you should be spending your time with. I always love meeting people who are passionate and excited about what  they do, and its an almost contagious feeling it reminds you of why youre doing what you do. 2) Set achievable goals to hit along the way: Procrastination can be brought on by feelings of anxiety and failure. It can be scary to embark on a new challenge for fear of failing, but the secret to achieving is to set small yet achievable goals. This way youll feel a sense of achievement each time you hit your target, which will egg you on to achieve even more keeping you motivated. 3) To-do lists: This point is similar the previous point, but it works alongside setting small yet achievable goals in order to limit your procrastination. This way youll be able to physically cross off tasks that youve completed. 4) Physically remove distractions: Sometimes procrastination can be caused from distractions. Whether its a colleague or even a website (cough, Facebook, cough), its literally removing them from your view. If you have a task that needs to be completed, why not remove yourself from the bustling office and work in a quiet area or library? If its Facebook thats distracting you why not turn off the internet on your device (if possible), or download a procrastination app. Physically removing these distractions can help reduce procrastination dramatically. 5) Do one task at a time and prioritise: Sometimes it  can feel like youre juggling a million and one things at a time. When youre feeling overwhelmed, its worth separating up all your tasks, correctly prioritising each one and then resuming action. Doing this can clear things up in your mind and leave you feeling less overwhelmed. 6) Clean up your workplace: Procrastination and disorganisation are integrally linked, so it can really make a difference if you decide to reorganise and have a bit of a spring clean. Clear up your files and desktop, have an e-mail spring clean, and clear up your desk. This can make you feel more organised and in turn, more motivated.

A careers masterclass for international students 3rd October, 2012 University of Manchester Careers Blog

A careers masterclass for international students 3rd October, 2012 University of Manchester Careers Blog Would you like to get to grips with job hunting, what is different about the UK and what are some of the key messages in 90 minutes? . well, hopefully I can help. On 3rd October, I will be hosting a session to virtually tour you around some of the key resources, materials and messages and demonstrate key techniques for UK job hunting. An international student once told me. Please dont tell me anything careers related for the first 6 weeks of my time in the UK   as I cant take it all in! Im still trying to work out how to get around, be where I need to be, buy food and make new friends. Whilst I completely sympathize with this viewpoint, I also know that for some students, in 6 weeks, some messages may be getting late, particularly if you would like to meet certain organisations or meet early closing dates!   The Careers calendar is already springing into action , with employers booked to come onto campus during the next few weeks, and even our first Career Fair on 10th October! If you would like to come along, here are the details: Careers masterclass for international students 2.00pm -3.30pm University Place,   Lecture Theatre A You can also sign up on Careerslink at www.manchester.ac.uk/careerslink The session is primarily aimed at Masters students but any international students exploring job hunting are welcome to come along too. All International

Tips on How to Reference Freelance Writing in Resume

Tips on How to Reference Freelance Writing in ResumeFor students, the goal of resume writing is to emphasize certain attributes and skills that they have to offer the employer. The aim of reference resumes is to provide an overview of the candidate's achievements and skill set so that the employer can make a decision whether to hire the candidate or not. It is important to know the basics of reference writing so that you do not misinform your employers about your past experiences.When writing a resume, the candidate should highlight relevant experience. Recruiters want to know about the skills the candidate has acquired, and the tasks that they have completed. While it is true that the ability to accomplish a task does not mean that the person will be able to perform it well, having relevant experience does not mean that you have poor interpersonal skills.References should be written in an objective manner. Avoid writing anything biased or distorted. Employers are more interested in finding out about how the candidate can help the company rather than how they can help themselves. Candidates who follow this rule can expect better references from their employers and can convince them of their skills and capabilities.The most basic tips on how to reference freelance writing in resume are as follows. To begin with, you should not list or include every job that you have ever held in your resume. Instead, you should focus on those jobs that are relevant to the position. Include your experiences only when necessary and avoid including your contacts list or your work history when referencing other people's work.Instead of listing all the clients you have dealt with, create a separate resume that provides a summary of each contact. This is a more professional way of writing your resume. You should include some information about the client, but keep it brief and leave out any names unless they have offered to contact you for future work. If you know who the client is, in cluding his or her contact information in your resume will not be necessary.References should be clearly stated in the resume. Recruiters always prefer it if the references are listed in alphabetical order. The resume is written to give the impression that you are a professional. The last part of the resume is referred to as the 'special cases' section and is where you can briefly describe your job in detail. Use this section to explain why you were qualified for the position.This part of the resume is referred to as the 'brief introduction' because it gives a brief overview of the candidate's credentials. Your resume should not contain too much information. The recruiters are expecting to get the most from the resume so you should not expand on the details at all. Briefly tell them what the position requires, how long you have been working there, and how you managed to contribute to the company's success.As a summary of your accomplishments and skills, the last part of the resume i s referred to as the 'summary'. In this section, you can outline your past work and personal experiences. It is important to leave out any references that would only be boring.

Can work make us happy - The Chief Happiness Officer Blog

Can work make us happy - The Chief Happiness Officer Blog Im featured in this article in The London Evenings Standard. Whats especially funny is the way the healthy British scepticism towards happiness does shine through :o) Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

5 Careers You Should Be Avoiding Now - CareerAlley

5 Careers You Should Be Avoiding Now - CareerAlley We may receive compensation when you click on links to products from our partners. We all know the careers that are never going out of style such as education, engineering, anything in the medical field, technology and financial services but what about the ones that you should be avoiding? Certain career fields are dying and the last thing you want is to be working a dead-end job. Lets take a look at the top 5 careers you should be avoiding right now. Mail Carrier While its true that mail carriers dont do too poorly in the salary department, the Bureau of Labor Statistics predicts that this job will decline 26% over the next few years. The reason? Thanks to technology, traditional mail seems to be going away. People opt to go paperless when it comes to receiving bills and rely on email and phones for communication needs. Its also predicted that the government will be putting Saturday mail to an end, too, which only worsens the job outlook for the postman. News Reporter News reporters generally cover print and televised media, but we now live in a world where the Internet is our go-to spot for reading the news, seeing sports highlights and checking the weather. The U.S. Department of Labor predicts that by 2020, news reporters jobs will have declined by 8%. Luckily, though, most reporters are able to find freelance work online (and from home) if they were to lose their job. Someone still has to report the news to the web, right? Telemarketers Not only is the telemarketing field dwindling, its always been considered a dead-end job with low pay. Who wants to spend day after day sitting at a desk calling strangers trying to sell them something? Not many. The dying field is also attributed to the rise in technology and ability for consumers to buy whatever they please online quickly, safely and conveniently. If you do just so happen to love being on the phone, consider a job as a financial planner or academic adviser for a college instead. Lumberjack Lumberjacks average around $30,000 per year according to the BLS. Its a dangerous job since youre working with heavy machinery and outside all day, and the job growth is incredibly low. If construction is your field of interest, work for a construction company and work your way into management. Construction managers bring in $90,000 per year and the job outlook only continues to rise. Since were constantly building new shops, retail centers, homes and high-rises every day, job security is also considered high. Secretary Secretaries are typically the first to be cut when a company is doing layoffs. A secretarys job is to greet people, answer the phone and take messages. Thanks to emails and businesses being able to conduct most of their business online, the need for secretaries is dwindling. Instead, consider being a personal assistant to a CEO, lawyer or financial officer. Personal assistants tend to make double the rate of secretaries and most high-paying, executive job roles could always use additional help. About the Author: Sarah Brooks is a freelance writer living in Glendale, AZ. She writes for sites helping them remove articles from Google and covers topics on careers, personal finance and small businesses. This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Good luck in your search.Joey Trebif